Adaptive and Transformative Dynamicity in Strategic Management

Strategic co-alignment is a major topic in strategic management studies. In recent years, management approaches based on dynamic capabilities paradigms have emerged with the aim of solving problems related to strategic co-alignment caused by the increasing velocity of market environments. However, the different perspectives of adaptive dynamicity and transformative dynamicity have led to variant approaches in managing resource configuration, strategy formulation and market positioning. The current study, applying the business ecosystem theory alongside other pertinent theories, proposes a conceptual model. According to this model, the two dimensions of the scanning of market velocity and the management of strategic balance should be deemed as essential elements in integrating the approaches of the different dynamicity perspectives for strategic co-alignment in order to enhance the effectiveness of strategic management.